| Despite the common complaints against e-mail saturation, it remains one of the most effective and inexpensive ways to reach out to your clients and prospects.
What separates the “opened” from the “trashed”?
Engage the Reader
E-mails, by their very nature, often generate a response because they are “pushed” to recipients; as opposed to Web sites, which must wait for visitors passively. Be sure to maximize this advantage by composing a Subject Line with active phrases that pique your recipients’ interest.
Get Those Addresses!
The best message ever created will do you no good if you don’t send it. Make sure you’re asking for e-mail addresses at every customer touch-point.
Unsolicited = Unwelcome
Observe proper e-mail etiquette and abide by applicable anti-SPAM laws. You can view the FTC guidelines here.
Give Recipients a Reason to Open Your Messages
Every outgoing message should provide readers with something of value: A special feature introduction, answers to frequently asked questions, or advice for finding information on your Web site.
Get Personal
Couch your message in a casual, conversational tone that invites easy reading. Be sure to conclude your message with complete contact details (don’t forget links to your Web site!) and better yet, a reason to contact you, such as a limited-time promotion or a request for information.
Keep It Brief
An e-mail message is not the place for long-winded pontification. Express yourself as economically as you can. Use bullets, numbered lists, and other text formats to break up the words on the page.
By combining your Web site and e-mail services, Tekcetera can provide an easily-managed, all-in-one Internet security solution. One more reason for you to consider signing up for our SiteWizard for Insurance Agents package.
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