Keep
It Simple
The ability to deliver correct information that caters to
the buyer's needs is the key. At the end of the day, a consumer
does not make a decision based on the snazzy graphics or 'cool'
new technology on your website. Flashy websites are cool,
but they do not necessarily bring you business. So, keep the
site down to few graphics, stay away from unnecessary flash
animation, and deliver the information in simple straight
sentences.
Keep the navigation consistent
Use a simple menu system that appears the same on every page.
We often see ageny websites that expect the consumer to click
on the main page menu, then another sub menu loads, which
in turn leads to further levels of navigation. This is a no-no.
Use a standard menu system, that users can rely on on every
page to navigate to the page they are looking for.
Keep it current & relevant
Your website content will never be perfect. Nor should it
be for it will run the risk of being stale. Search Engines
and customers alike are receptive to minor changes, tweaks
and additions to your website. So, do the best you can on
every page, but bear in mind that it is not an expensive brochure
that cannot be edited. You can make changes on a daily basis,
if needed.
Use professionally designed templates
to keep your costs down.
When you have your website custom designed, you invariably
end up with hidden costs involved every time you make changes
to your website, especially if you don't have the HTML &
graphics skills in house. Which is why agencies are turning
to template based website services such as SiteWizard,
which not only offers you as much customization as you need,
but also allows easy and free changes to your website 24/7. |
