| What is your Web site saying, or not saying, about your agency?
An effective Web site must communicate its message as efficiently and to as large an audience as possible. Is there anything you can do to make your Web site more, or less, “gender specific”? Should you care?
Well, Yahoo does. In an effort to target a specific demographic, Yahoo this week launched “Shine,” A Web site written and developed specifically for women age 24-52.
Recognizing a group that Yahoo feels they might’ve underserved with their current offerings, Yahoo is culling resources and content from other properties (Yahoo Food, Yahoo Health, etc.) -- together with newly generated content and contributions from Conde Nast and Hearst publications -- and organizing it in a blog-like format, with the most recent additions at the top of the page. In doing so, they’re encouraging reader participation and interaction.
Shine will focus on such issues as health, finances, family, and sex in ways that they hope will appeal to women. And in the process, they hope to create new opportunities for attracting targeted advertising.
Whether male or female, visitors to your Web site form important perceptions about your agency online. What is your Web site saying, or not saying, about your agency? Are you broadcasting a message that appeals to your entire audience? Tekcetera can help. One more reason for you to consider signing up for our SiteWizard for Insurance Agents package.
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