| A Web site that's organized and intuitive will encourage repeat visits.
The major Internet search engines are taking on more and more sponsored links and prominent placements for a fee. Recent independent surveys of business users in the U.S. and the U.K. conclude that many business users are becoming increasingly unhappy and frustrated with various search tools. And this is affecting their perception of, and behavior toward, searches — whether Internet-wide or within the confines of a Web site.
In the early days of search engines, users typically could expect a reliable order to search results, sorted by relevance. A simple search returned a predicable order of results that helped to define an informal process that permeated Web sites, applications, and consumer level programs.
Now, rather than an opportunity to find topics and results relevant to a particular search term, users are forced to refine their queries after an initial search further and further. It has become a moving test of a user’s search skills.
Although you might employ a search engine that functions predictably and accurately, more and more users are avoiding Web site searches to find the information they’re looking for.
Regardless of your site visitors’ habits, or the effectiveness of your site’s search engine, one fact remains clear: The better organized and intuitive your site layout, the better and more rewarding an experience you’re providing to your visitors — and the more likely they are to return.
Tekcetera can help. Staffed with professionals in Web site design and architecture, we can build or refine your Web site into something truly meaningful and unique: A site that works, with content placed and organized in ways that your visitors expect. One more reason for you to consider signing up for our SiteWizard for Insurance Agents package.
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