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Search Engine Optimization, also known as SEO, is the process
of increasing the amount of visitors to a Web site by ranking
high in the search results of a search engine.
Insurance
search estimates from July 2005 (last month)
Here are the Top 9 from last month. If you want
to see more click
here.
NATIONAL
Insurance Related Searches
Top 9 estimated - July 2005 |
| Search Term |
Count |
| car insurance |
8,263,059 |
| health insurance |
2,116,116 |
| home insurance |
1,550,802 |
| life insurance |
1,429,047 |
| home owner insurance |
1,399,677 |
| travel insurance |
1,260,681 |
| recreation vehicle insurance |
895,257 |
| auto insurance |
854,538 |
| dental insurance |
638,835 |
But,
what does this mean to your agency. Can you generate leads?
Sign up for our free-of-charge SEO Analysis Report
and we will tell you if it is worth your while.
In
a nutshell what does SEO entail?
The SEO effort
consists of Onsite Optimization and Offsite optimization.
Onsite
optimization - we analyze
your site, its workflow and content and make changes in coordination
with you and/or the webmaster.
Offsite optimization – we
identify quality in bound link/ in bound traffic partners
and create an enduring link exchange program.
How is SEO different
from Paid Advertising and SEM?
With SEO, effort is made to ensure you show up in the unpaid
area of search engine results. Once you have paid for quality
SEO work it costs very little to maintin your rankings.
Paid Advertising falls under the umbrella of Search Engine
Marketing (SEM) and generally means you have to pay for each
click that you receive as a direct result of advertising
on search engines. In most cases you make a big on certain
keywords and the cost per click varies depending on the competition
bids. This route can be very expensive and most companies
use it to get instant results, while their SEO efforts are
catching up.
SiteWizard,
tailored for insurance professionals offers free newsletter
content that you can summarize and insert into your monthly
newsletter to customers. The Insurance package/service
where your web site is customized and handed over to
you after it goes live. You will be trained to maintain
your completed web site online once your new site is
up and running.
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HUMOR |
IN
MY job for an insurance company, I often use a microfiche
machine to get data about our clients.
Once while
I was looking something up, a customer's little
girl wandered over to my desk.
She stood
there a while, studying the names and numbers
that flashed across my screen. "I can't tell," she finally
said. "Are you winning?" |
I
WORK for an insurance brokerage firm that places
unusual risks many underwriters will not assume.
One
day I had two such requests, so I called Lloyd's
of London. Would they insure a show cat for an
airplane trip, and would they insure a parrot
against any physical harm?
There was a pause, and then a woman responded in a
clipped British accent, "Yes, we can insure a bird,
or we can insure a cat, but certainly not the both
together." |
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