As a progressive
insurance agent you need to be aware of Internet usage trends,
surges in online adoption and internet research that
could be related to the insurance and financial services
industry. The following notes are summarized from a Pew
Internet & American Life Project that was conducted
over telephone interviews. To see the full report read
the footnote below.
60 million American
adults are using search engines on a
typical day.
According to Pew Internet Data - the number of those
using search engines on an average day jumped from
roughly 38 million in June 2004 to about 59 million
in September 2005 – an increase of about 55%
The latest data from comScore show that Google
was the most heavily used search engine in October
2005 with 89.8 million unique visitors, followed by Yahoo!
Search (68 million unique visitors), MSN Search (49.7
million unique visitors), Ask Jeeves (43.7 million
unique visitors), and AOL Search (36.1 million unique
visitors).
One of the trends comScore data have captured in
recent months is the rise of local searches – that
is, searches related to geographically distinct places.
These searches involve “local qualifiers” – or
search terms including specific items such as ZIP codes,
telephone numbers and street addresses.
Google Sites - 43%
Yahoo Sites - 28%
MSN - 13%
On an average day, about 94 million American adults
use the internet. Here is the proportion of that daily
population who are doing some well-known internet activities
-
Email - 77%
Search Engine - 63%
Get News - 46%
Job Real ted Research - 29%
On an average day, 41% of online Americans use search
engines. These are the percentages of internet users
with various kinds of connections who use search
engines on an average day:
Broadband at home 54%
Broadband at work 57%
Broadband at home and work 70%
Dial-up at home 33%
On a typical day these are the percentages of internet
users in each generation who use search engines:
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