| Email newsletters
are a powerful, inexpensive marketing tool. Should your business
have an email newsletter? We believe every Insurance Agent
should stay in touch with customers via email regularly. Here
are some reasons to publish a regular email newsletter.
Promote
Your Business and Reinforce Your Brand
What better way to reinforce your brand, logo, tag
line and expertise than by writing up useful content regularly
for you customers and prospects to read. Using an email newsletter,
you can quite easily convey the fact that you are an expert
in your industry, whether it be personal lines, commercial
lines or specialist insurance.
Lend
Credibility to Your Business and Establish Trust with Your
Customers
When a customer sees your newsletter in their Inbox every
month, they learn to look for it and trust you. Your timely
and relevant articles show that you care about the problems
customers face and often know how to solve them. Win the customer's
trust and you have won all his/her business.
Friendly reminders to
your Prospects
Newsletters received by prospects that are undecided or sidetracked
from doing business with you due to other pressing issues
see your newsletter and feel the urge to pick up the phone
and do business with you. Don't lose out on this wonderful
way to refresh your prospects about your company and its services.
Stay in Touch With Your
Customers - Cross Sell and Up Sell them.
Although you may think about existing customers occasionally,
do they spend much time thinking about you?
A regular email lets them know you still care, and encourages
them to call you when they have a need for your service.
Inexpensive and Easy
to Publish
All it takes is a few hours a month to write, review
and publish your newsletter. And it gets better, easier and
quicker the more you do it.
Your newsletter can bring you leads and immediate business,
as well as an opportunity to connect with customers and deepen
your relationships.
SiteWizard,
tailored for insurance professionals offers free newsletter
content that you can summarize and insert into your monthly
newsletter to customers. The Insurance package/service where
your website is customized and handed over to you after it
goes live. You will be trained to maintain your completed
website online once your new site is up and running.
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