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Identify
phrases that describe your products/services
This is a first step. Try
to think of the key phrases that you want people to be looking
for when they find your site. Phrases for a Life Insurance
Agent licenced in California but located in Orange County
might be - orange county life insurance, orange county term
life insurance, orange county term life insurance quotes,
orange county whole life insurance quotes, orange county california
life insurance quotes...and so on.
Simple
Search Engine Optimization
- Optimize your home page for the keywords you just identified.
- Most brand new sites do not get ranking to start with.
In fact Google puts new sites into a sandbox, until the
site meets certain age and other criteria.
- Pay special attention to the following tags - <title>,
<description>, <location>, <keywords>,
<classification>
- Make sure you have a robots.txt file and an index, follow
directive in your home page.
Publish
an Periodic Ezine
The best way to collect
email addresses of your website visitors and build your own
opt-in list is with your own ezine. If you're not publishing,
go ahead and add a sign up box in the upper right hand corner
of every page in your site.
Use P.P.C
That's "Pay Per Click,"
for all you newbies out there. If you're not using Google
and Overture you need to open an account today. By bidding
into the top three positions you'll enjoy mass exposure, virtually
instant results on many of the other top search engines like
Yahoo.
To keep costs down, use two and three word phrases and try
to stay away from the most popular ones. Contact Tekcetera,
Inc for help and advice.
Link exchange
You've heard it before
but it bears repeating: find other related sites and swap
links with them. Not only will it give you a slight boost
with the search engines, but it will also enhance your site
for your guests by giving them more related resources to explore.
Bear in mind to exchange links with selective partners only.
Quality, not quantity is important. Try to swap links with
pages/sites that have Page
Rank of 3 or more. Download Google's
toolbar to see the ranking on a scale or 1-10.
See the Buy
One Get On Free offer that expires in a few days! Sign
up now. This entitles you to 2 years of service for the price
of one. |
