| A business's website content and layout are the two most important factors in grasping and keeping the attention of visitors. Creating a positive first impression on potential customers is crucial, since first impressions are initially based on these two factors alone. AllBusiness.com has provided the most common mistakes found on business websites. They are as follows:
- Animation, gimmicks, and flash - visitors want to get straight to the content, not sit through minutes of colorful animation
- In-your-face advertising - we all know pop-up ads are annoying, but persistent full-screen ads are too
- Navigation nightmares - most visitors will leave if they cannot get to their desired page in two clicks
- Being unreachable - providing contact information creates security for the customers and credibility for your business
- No place for feedback - customers appreciate when their opinions are valued
- Crowding - a website can have great content, but if it's lost in a sea of words, customers will miss it
- Jargon - limit the use of industry words. Keep the user in mind when writing your content
- Bad graphics - choose interesting graphics that say something positive about your business
- Presenting products or services in only one way - make it easier for customers to shop. Allow them to sort by product type, manufacturer, and/or price.
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