| Marketing your business online can be a successful tool to accumulate growth and profit if it is done correctly. Unfortunately, with the increasing number of internet marketing terminology, it is difficult to do so. These terms should be clearly defined and understood before a business can start marketing online. Allbusiness.com has provided the following definitions below:
- Ad Impression or Ad View: occurs when a users pulls up a web page through a browser and sees an ad on that page
- Click-through Rate: the percentage of people clicking on a particular link over the total number of people who sees that link
- Conversion Rate: the percentage of site visitors who respond to the desired goal of the campaign over the amount of visitors who saw the campaign
- Cost per Click (CPC): the amount of money an advertiser would pay to a site each time a user clicks on an ad or link
- Cost per Thousand Impressions (CPM): the amount of money an advertiser would pay for each 1000 ad impressions or clicks
- Keyword: a specific word or phrase a user types into a search engine for information
- Page Views: a metric used to measure how many times a page is visited
- Search Engine Marketing (SEM): promoting a website through a search engine
- Search Engine Optimization (SEO): making a web site more readily available to search engines, resulting in increasing page views
After you have familiarized yourself with these terms, you can start looking for options on how to market your business online. This can include advertising on relevant business websites, or creating a website of your own.
Most businesses these days would not be able to operate without a website. Creating a website allows you to tap into a market that cannot be reached by your physical office, such as out of town clientele. The easiest, most affordable way to create a business website is by using template designs. Be in the Inside Track, create a website today.
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