Without competition, businesses would eventually become complacent and ineffective. Competition is necessary for growth.

Don't run from competition. Find out where it's weak, and attack those areas. Hit the competition where it's vulnerable. That one weakness can make the sale.

To prevent the competition from using this same strategy, create a presentation that hypes the assets of products and services so much that the weaknesses appear minuscule. Stress the positive features of your products and services. If possible, correct the deficiency.

The business that continuously seizes the chance to cater to the needs of customers and is involved in a quality revolution will emerge victorious in terms of customer satisfaction and loyalty, and in terms of growth and competitive position. There’s no better formula for success.

Keep Customers Coming Back for More

1. Let customers know why they're smart for doing business with you. Customers want to feel they made the right decision. Keep reminding them they did.
2. Educate customers. Help them improve their operations; they will appreciate the interest and concern.
3. Show continuing interest. Maintain an up-to-date mailing list and use it to distribute information about the agency, new products and services, existing products and services, or reminder cards.
4. Ask for their opinions. Asking for a customer's opinion shows that the producer values that customer's ideas and advice. The question, "What do you think?" can be a sincere form of flattery and a spring board to a real discussion about mutual goals and needs.
5. Make customers feel important. Congratulate them when they accomplish a goal. Make positive comments about their business. Let them know they are held in high esteem.
6. Say, "Thank you." A quick note or phone call thanking a customer for an order or referral can build tremendous good will. A hand-written note is always best.

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