If your website does not show up in the top 30 results on a search engine, you are losing business to competition. Public relations campaigns and traditional media advertising will give you some initial brand recognition, but will fade quickly when the advertising stops running. For sustained growth, progressive businesses must ensure that their website's are widely available to the growing masses of Search Engine users. This is the most effective way to stay ahead of competition. But search engines continually change their algorithms, ranking systems and penal code. The rules of the game change during play. It's a dynamic environment, where the only notice you have, is that there is no notice.
Tekcetera, Inc as a SEO firm, has been offering Search Engine Optimization services since 1999. At our SEO firm, we have a highly trained, dedicated staff that use proprietary methods to keep your site optimized.
Tekcetera's Search Engine Optimization experts are located in Orange County and Los Angeles. At our SEO firm, we will -
- Analyze the on-line market for your product/service, reporting on past and current trends related to your business.
Identify complementary markets, and potential value-add partners on-line.
- Optimize your website and your data for maximum impressions to the on-line user.
- Develop substantial links to your website to give your site on-line credibility and maximize traffic.
- Develop and execute a well oiled on-line advertising campaign, especially at the launch of the product/service. These include well targeted email campaigns, paid click thru advertising and e-zines.
Once you have achieved a top 30 rank on Search Engines, your assigned Search Engine Optimization expert will monitor search engines as well as user and competitor trends to keep you climbing that list.
In a nutshell what does Search Engine Optimization entail?
The SEO effort consists of Onsite Optimization and Offsite optimization.
Onsite optimization - we analyze your site, its workflow and content and make changes in coordination with you and/or the webmaster.
Offsite optimization - we identify quality in bound link/ in bound traffic partners and create an enduring link exchange program.
How is Search Engine Optimization (SEO) different from Paid Advertising and SEM?
With SEO, effort is made to ensure you
show up in the unpaid area of search engine results.
Once you have paid for quality SEO work
it costs very little to maintain your rankings.
Paid Advertising falls under the umbrella of Search Engine Marketing (SEM) and generally means you have to pay for each click that you receive as a direct result of advertising on search engines. In most cases you make a big on certain keywords and the cost per click varies depending on the competition bids. This route can be very expensive and most SEO firm use it to get instant results, while their SEO efforts are catching up.
Most customers call us a few months before they want to see results. After research and analysis, we then produce an analysis report, followed by a proposal that details expected results, and ROI for your business.
| 
